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Seattle SWNext Sept. 20 - Oct. 17
Thursday, September 20, 2012 at 6:00 PM - Wednesday, October 17, 2012 at 10:00 PM (PDT)
We're combining forces with Steve Blank, LaunchPad Central, and Udacity to bring you the worlds most effective, experiential entrepreneurship curriculum. You'll get Steve's Lean Launch Pad curriculum (as taught at Stanford, Berkley, Columbia, and even the National Science Foundation) customized and packaged into a 3-week follow-on, in-person program to Startup Weekend.
Udacity, Startup Weekend, and LaunchPad Central are excited to announce a partnership that empowers entrepreneurs and aspiring entrepreneurs in 5 cities to launch their own start-ups starting the weekend of September 14, 2012 using the Lean LaunchPad curriculum from Steve Blank, a seasoned Silicon Valley entrepreneur. In a 21-year career building 8 Valley startups, including several with major IPO's, Steve has learned an incredible amount, and has spent the last decade sharing what he's learned with entrepreneurs all over the world. Students will now have the opportunity to take this course in multiple formats: participate in the in-person SWNext, take the course online at Udacity, and/or purchase Steve’s new book. See Steve's announcement of the program here.
At Startup Weekend, we know there is no supplement for the human element. The SWNext program will add an element of curriculum focused around your team. The opportunity to work with your team, connect with the best mentors in your community, have a local leader walk you through the curriculum, and build a cohort with other local entrepreneurs & teams are certainly the most valuable aspects of building a successful team & startup.
More about the Lean Launch Pad program:
Problem: What happens after a Startup Weekend? Maybe a few team members want to continue working on their Startup Weekend idea. Perhaps you met someone at Startup Weekend and you would like to test launching a new idea with them. Where can you go after a Startup Weekend to continue the momentum? Maybe you have a completely new idea, or possibly have a potential co-founder you want to test out. How do you know if the idea is good or if you really can work with that person?
SWNext. One of the most immersive and effective learning experiences that will hone your skills as a founding team. It comes in the form of a 3 week program that is a week after SW Seattle.
Program led by:
Andy Sack (Lead facilitator)
Shauna Causey (Mentor)
Greg Gottesman (Mentor)
Bill Bryant (Mentor)
Julie Sandler (Mentor)
Bob Crimmins (Mentor)
Rebecca Lovell (Mentor)
Jason Stoffer (Mentor)
Marc Nager (Organizer/Mentor)
Franck Nouyrigat (Organizer/Mentor)
Individuals and early-stage teams looking to truly learn the customer development methodology and further test the ability to work together as a team. You must have attended Startup Weekend in order to attend SWNEXT. Teammates of SW teams are the only exception to this.
SWNext is the epitome of the “flipped classroom” style of education. We are taking Steve Blank’s world class Lean Launch Pad curriculum (proven and taught at Stanford, Berkeley, Columbia, Princeton, National Science Foundation, etc.) and making it accessible to all teams through Udacity’s online learning platform. Then we have created in person meetups for your SWNext community cohort to enhance the lessons learned outside of the building. Consider it the first community based, world class education for entrepreneurs.
- 8 in person meetups
Kickoff: Thursday 9/20 6-10pm
Week #1 Meetups: (Wed) 9/26 & (Sat) 9/29
Week #2 Meetups: (Wed) 10/3 & (Sat) 10/6
Week #3 Meetups: (Wed) 10/10 & (Sat) 10/13
Presentation/Demo Day: Wed 10/17
*Weekday events will be held from 6pm-10ish, Weekends will be held 10am-2pm
There will be:
- 15-20 hours of work outside of the “classroom” each week.
- Customer interviews (at least 10/wk)
- Mentor session (min 1x/wk)
- Online videos (3 - 30 min. videos/wk)
Includes drinks & food for the kick-off and demo day. Just like Startup Weekend, we are barely covering our costs.... Just think, you're getting a Stanford/Berkley graduate level course ($4-5k), connections to the amazing coaches and facilitators, a chohort of new startup friends, vetted co-founder(s), and the liklihood that you'll be less likely to fail at your next startup adventure. Not bad!
This isn’t traditional education. This is about entrepreneurship and creating real companies. This is about do-ing. The time commitment is less than an MBA evening course. If you can’t be serious and commit to the time it will take, you probably shouldn’t be thinking about starting a company.
Required Readings Before Attending the Class:
- Steve Blank and Bob Dorf, The Startup Owner’s Manual
- Alexander Osterwalder & Yves Pigneur, Business Model Generation
- Interest/passion in discovering how an idea can become a real company
- Application including initial Business Model canvas + team member bios
- Attended a Startup Weekend
- A mature assessment of your plans of moving forward with your Startup Weekend team
Pre-class Required Assignments:
- Read pages 14-49 of Business Model Generation.
- Read pages 22-84 of the The Startup Owner’s Manual
- Watch “An Introduction to the Business Model Canvas” by Alexander Osterwalder (about 30 minutes long)
- Watch the 4 Part Short Series by Steve Blank: Customer Development in 54 Hours, and reflect on your experience at Startup Weekend:
This program provides real world, hands-on learning on what it’s like to actually start a scalable company. This is not a class about how to write a business plan. It’s not an exercise on how smart you are in a classroom, or how well you use the research library to size markets. And the end result is not a PowerPoint slide deck for a VC presentation.
This is a practical class – essentially a lab, not a theory or “book” class. Our goal is to create an entrepreneurial experience for you with all of the pressures and demands of the real world in an early stage startup. You will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. You’ll work in teams learning how to turn a great idea into a great company. You’ll learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Each day will be a new adventure outside the classroom as you test each part of your business model and then share your hard earned knowledge with the rest of the class.
See http://steveblank.com/category/lean-launchpad/ for a narrative of a past class.
Startups communicate much differently than inside a university or a large company. It is
dramatically different from the corporate culture most of you are familiar with. At times it can
feel brusque and impersonal, but in reality is focused and oriented to create immediate
action in time- and cash-constrained environments. We have limited time and we push,
challenge, and question you in the hope you will quickly learn. We will be direct, open, and
tough – just like the real world. We hope you can recognize that these comments aren’t
personal, but part of the process.
Organizer - Responsible for the overall creation & implementation of the program. Helps in recruiting Facilitators, Coaches, and confirming the logistical elements of the event. The ideal organizer is already involved in Startup Weekend in some way and connected to the local startup community. Time commitment: 5 - 10 hours / week for 5 weeks.
Facilitator - Responsible for leading the discussion sessions of each in-person meetup, and working with the teams throughout the program to help them achieve the best results possible. They will be using and adapting the training materials and curriculum that have been created with Steve Blank. The ideal Facilitator is a local Professor in Entrepreneurship, established startup investors, or passionate and well-known community coach/mentor. Time commitment: 8 - 10 hours / week for 4 weeks.
Coaches - Responsible for working 1:1 with teams both in-person and remotely. Each Coach will work with between 1 and 4 teams. Each week, coaches will be required to provide critiques and feedback on the software platform provided as well as a 1 hour meeting with each team either in-person on on Skype/Google Hangout. Time commitment varies: 2 - 10 hours / week for 3 weeks.
Success of the program will be evaluated on four main criteria: 1) Demand - Can we sell each event out. 2) Education - On a scale of 1-7, were at least 80% of the attendees "satisfied" or "very satisfied" with the amount of knowledge they gained. 3) Survival Rates - Over time, evaluate the impact on survival rate of teams vs. Startup Weekend (our hypothesis is that it will be far higher). 4) Scalability - Can we ensure high quality at a financially sustainable level.
More Background on our Partners
Steve Blank is a seasoned Silicon Valley entrepreneur. Translation: he has failed and-
-more often--succeeded, in a 21-year career building 8 Valley startups, including
several with major IPO's. Along the way, he's learned an incredible amount, and has
spent the last decade sharing what he's learned with entrepreneurs all over the world.
Author of two famous books on entrepreneurship, The Four Steps to the Epiphany,
and--new this year--The Startup Owner's Manual, Steve teaches entrepreneurship at
Udacity, Stanford, Berkeley, Columbia, and other major universities worldwide. He was
named "Master of Innovation" by Harvard Business Review and is an advisor to many
successful entrepreneurs. He is also an avid conservationist, contributing generously to
preserve the California Coast. www.SteveBlank.com
Udacity’s mission is to bring accessible higher education to the world. We seek to
empower our students to develop their skills and to advance their careers. We believe
that higher education is a basic human right, and it should be available to everyone,
everywhere, any time, …and have fun in the process. With over 739,000 students
enrolled since January 2012 and around 350 employer partners, we bridge education
and employable skills with STEM courses in Computer Science, Mathematics, and now
PAST SWNext teams in Seattle include:
Liffft.com (now profitable)
Freakngenius.com (Went to Kinect Tech Stars)
Notedly.org (Imagine K12 finalist)